THE ART OF BRAND PARTNERSHIPS. Advertising and marketing are both industries that have long relied upon storytelling—and in today’s digital world, that has never been more important or true. With that in mind, big brands, in particular, are constantly looking for ways to remain relevant and top-of-mind with consumers. And one of the best ways […]
Why Big Brands Want to Partner with Artists Read More »
BUILDING THE BRAND.MAKING THE MUSIC. Music and the artistry that it involves is powerful—and today, more than ever before, brands have been using music as they seek to create an emotional connection with their targeted consumer base. In order to appeal to individual demographics, brands are seeking to formulate experiences that inspire, promote passion
Building a Successful Brand Partnership: 4 Ways to Create Alignment Read More »
Read Full Article Here Featured in the latest Hollywood Reporter article Mark Owens, CEO of Rogers & Cowan/PMK opens up about the recent agency merger and why the timing is perfect, given where the entertainment industry is heading. “The entertainment world is similar to the rest of the world. On one hand there’s the need for
How the Middle Fell Out of Hollywood – THR Read More »
WE’VE GOT ALL THE FEELS. Think about the last time you were perusing Instagram or Facebook and a brand’s post popped up—seemingly speaking to you, addressing something that had just been on your mind, talking to your desires. Now, consider the action that you took immediately thereafter. Did you click on the ad associated with
What is Emotional Marketing & Why Is It Important? Read More »
CELEBRITIES VS. EVERYONE ELSE. There used to be a time when celebrity advertising was the be-all and end-all strategy in reaching, influencing, and selling to potential customers. If your brand wanted to sell sports gear, you identified the NFL star who was most likely to connect with your audience, and you signed that guy to
Understanding Influencer Levels and Incorporating Them into Your Strategy Read More »
The Merger of Hollywood’s Two Largest Public Relations, Creative Communications and Marketing Agencies Solidifies their Position as the Preeminent Integrated Marketing and Communications Agency Globally. The Merger of Hollywood’s Two Largest Public Relations, Creative Communications and Marketing Agencies Solidifies their Position as the Preeminent Integrated Marketing and Communications Agency Globally The Unprecedented Collection of Talent, Content Creators,
INSIDE OUR OSCARS EXPERIENCE. As a kid, you may have dreamed that one day you’d be invited to stroll down the red carpet at the Academy Awards—but the simple reality is, very few people ever have the opportunity to enter this rarified space. That’s why ITB, a division of Rogers & Cowan, recently wrote a piece for PR
WHAT IT’S REALLY LIKE ON THE OSCARS RED CARPET? Read More »
A DIGITAL REVOLUTION. Over the last 10 years, our world has undergone a massive, digital revolution. It’s impacted commerce, marketing, entertainment, and daily life. But underneath all of the digital content that we consume, even the websites and apps that we frequent, there is some foundational infrastructure that makes it all possible. And soon, that entire
HOW 5G IS GOING TO CHANGE YOUR WORLD Read More »
CHANGING THE SPORTS GAME. In recent years, esports has grown into a worldwide entertainment phenomenon. For those who are unfamiliar, esports is essentially a multiplayer video game, played competitively and for the benefit of a spectator audience. Most of the time, esports competitions are handled by professional gamers. The audience, meanwhile, may stream the action
HOW ESPORTS REPRESENTS NEW OPPORTUNITIES FOR BRANDS Read More »
The Original ENTERTAINMENT & CULTURE Agency
622 3rd Ave, 20th floor
New York, NY
1840 Century Park. E 14th Floor
Los Angeles, CA 90067
+1 (310) 854-8100
99 Clifton Street
London, EC2A 4LG
The Original ENTERTAINMENT & CULTURE Agency
622 3rd Ave, 20th floor
New York, NY
1840 Century Park. E 14th Floor
Los Angeles, CA 90067
+1 (310) 854-8100
99 Clifton Street
London, EC2A 4LG