WHIPSHOTS
“Cocktails with Cardi” Event and “Whip It, Beaches” Launch
The Challenge
To celebrate the launch of new limited-edition Lime flavored Whipshots, R&CPMK was tasked with creating earned media buzz around the new flavor, establishing Whipshots as a year-round versatile product, and developing a launch event for media, influencers, and VIP guests at The Bungalow in Santa Monica, CA to kick of the “Whip It, Beaches” summer campaign.
83
Earned Press Hits
1.8B
Earned Media Impressions
2
Interviews with Rolling Stone and The Hollywood Reporter
The solution
To launch the Whipshots Lime flavor and “Whip It, Beaches” summer campaign, our team developed a multi-faceted launch strategy leading up to the tentpole “Cocktails with Cardi” launch event at The Bungalow in Santa Monica. Alongside Whipshots PRIDE ambassadors and legendary drag queens Gottmik and Violet Chachki, Cardi B and Whipshots Chief Mixology Officer Rob Floyd hosted a live cocktail demonstration in front of 40 media and influencer attendees.
R&CPMK employed a robust media relations campaign, which included securing interviews with Rolling Stone and The Hollywood Reporter, as well as widespread outreach across key verticals to garner buzz and impactful coverage of the launch.
The impact
News of the new Lime Whipshots flavor combined with the “Whip It, Beaches” summer campaign and “Cocktails with Cardi” event spread like wildfire. As a result of ongoing pitching and post-event outreach, Cardi’s colorful ensemble, her second-ever Whipshots campaign video, and her lively demonstration in front of influential press and influencers, the launch was covered in top media outlets Including Access, People, POPSUGAR, Rolling Stone, The Hollywood Reporter, The Spirits Business, and more.