Jennifer Cruz Santos is a communications professional with 8+ years of experience developing, managing and executing strategic PR campaigns across diverse verticals in entertainment, lifestyle and technology. She currently leads the Hasbro account, spearheading toy and licensing PR across brands like NERF, Transformers, Peppa Pig, My Little Pony and many more. Previously working on Originals and Consumer PR for YouTube, Jennifer currently helps manage YouTube Music, which handles the app and all music-focused campaigns on the platform, driving successful global projects like the Coachella livestream and Megan Thee Stallion special. Jennifer has also managed publicity campaigns for several of Crunchyroll’s top-grossing anime films of all time, including Dragon Ball Super: Super Hero, Jujutsu Kaisen 0 and Your Name.
Jennifer is extremely organized, enjoys managing multiple projects at once and hyper-focused on securing outstanding results. She earned the following accolades: Business Insider’s 2022 Top 30 PR Pros List; Cynopsis Best of the Best and Rising Stars 2022; and R&CPMK honors: 2022 “Maestro Award,”2018 “Superstar Award,” and 2016 “Rockstar Award.”
As for her personal interests, she loves music (her current favorite artist is Rosalía), staying active (tennis, yoga, snowboarding and surfing) and spending time with her loved ones.
Jennifer Cruz Santos
Senior Account Director
I
Digital Entertainment, Tech & Gaming
Project I am Proud of
I’m super proud that I got to help launch Hasbro/eOne’s brand-new series, “Kiya & the Kimoja Heroes,” through a multi-faceted marketing and PR campaign.
Favorite Memory Here
When I worked the 2022 GRAMMY Awards, I escorted Doja Cat (one of my favorite artists of all time) and she told me she loved my dress and that I looked “snatched.” Of course I kept it cool and professional, but on the inside, I died.
Best Piece of Advice I've received
The best piece of advice I’ve received is learning how to practice empathy in the workplace. To me, it’s important to understand the ‘why’ and being able to view situations from all perspectives. This helps me control my own emotions and maintain level-headed in a work setting.
My Advice for Someone Just Starting Out
Be open to learning and exploring different industries to truly uncover what field/subjects make you happy and fulfilled. Once you find out what that is, put in the work, time and effort to get yourself there. Also, don’t give up! Power through during the times that feel tough and challenging, and I promise that conquering those times will be rewarding and lead you to growth.
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