Stephen F. Macias Named Executive Vice President Entertainment and Multicultural Practice, Rogers & Cowan PMK

R&C PMK to Launch New Multicultural Communications Division to Help Clients Further Reach Diverse and Growing Audiences

LOS ANGELES, Calif. – Thursday, March 5, 2020 – Rogers & Cowan PMK announced today that Stephen F. Macias has been named to the newly created position of Executive Vice President Entertainment and Multicultural Practice Lead. In the role, Macias will manage communications efforts and lead overarching strategy for the agency’s new Multicultural Communications division, for a collection of R&C PMK’s talent and brand clients.

Macias will oversee a team that develops communications strategy and public relations campaigns for Rogers & Cowan PMK’s high-profile talent and Fortune 500 brand clients. Additionally, as the agency’s Multicultural Practice Lead, Macias will be responsible for creating and executing multicultural communications strategies, initiatives, partnerships, and programs – including traditional and earned media, digital and social tactics, crisis communications, and integrated marketing solutions – that further connect brands and talent to consumers and organizations in the LGBTQ+ community, communities of color, and female driven initiatives. 

Macias will dual report to Alan Nierob, Entertainment Division Chairman, Rogers & Cowan PMK, and Shirley Hughes, President of Brands, Rogers & Cowan PMK.

“With the expansion of Rogers & Cowan PMK over the last three years, and our continuing growth into new capabilities, adding Stephen to our already strong management team – and launching a Multicultural Communications division – is an important next-step in our business and who we are as an agency,” said Mark Owens, CEO, Rogers & Cowan PMK. “Stephen has a reputation for designing innovative campaigns and strategies, and with his expertise this new division will help our clients reach important and growing audiences, and transform the next generation of their businesses.”

“I’m thrilled to join Rogers & Cowan PMK, and help grow this next evolution of the agency’s capabilities and expertise,” said Macias. “R&C PMK has a strong track record of leading the industry on many levels, in who they represent and how they serve their clients. The industry and our country are changing, and wisely becoming more inclusive and strategic in reaching new segments and diverse communities. As such, smart companies are understanding that communicating with all audiences is not just the right thing to do, but the only way to do business.”

Rogers & Cowan PMK has a long history of helping create platforms for multicultural and inclusive diversity awareness, social advocacy, as well as representing and supporting talent and brand clients who are champions for change. In 2019, the agency helped promote the Cannes Lions award-winning documentary 5B, which highlighted the efforts of the nurses and caregivers who opened the first AIDS ward at San Francisco General Hospital. R&C PMK’s multicultural and inclusive diversity work also extends across its talent and brand roster, including serving as agency of record for the LA Pride Festival, as well as projects and campaigns for clients such as Elton JohnMichael B. JordanRosalíaJ BalvinCaitlyn JennerEugenio Derbez, and many more.

Macias joins R&C PMK from MWWPR, where he most recently served as Senior Vice President, Diversity and Inclusion Practice Lead. In that role, he was responsible for overseeing LGBTQ+ and multicultural marketing and programming for existing and incoming clients, managing LGBTQ+ and multicultural resources within the firm, and serving as MWWPR’s steward for issues pertaining to public relations associated with diverse communities.

Macias and his team have worked across the entertainment and media landscape with companies including Comcast, Focus Features, FX, Netflix, United Artists Releasing, and Amazon Studios, in addition to leading accounts with global brands such as Kellogg’s, Frito-Lay, and Hilton Worldwide.    

Prior to joining MWWPR, Macias founded Macias Media Group LLC., where he grew the agency into one of the top boutique PR firms specifically targeting the LGBTQ+ community. Previously, Macias spent eight years as Executive Vice President and GM for Here Media Inc., overseeing iconic media brands, including The Advocate and OUT magazine, and served as Entertainment Media Director for the Gay & Lesbian Alliance Against Defamation (GLAAD).

Macias has also held a succession of senior leadership positions and worked with numerous leading non-profits and organizations in the LGBTQ+ community, including the National Gay and Lesbian Task Force, Outfest, the Los Angeles Gay and Lesbian Film Festival, Equality California, the U.N., and the Global Equality Fund.  

Click here for photography of Macias.


Rogers & Cowan PMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 500 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

As the industry leader in brand PR and Marketing, the agency has a full end-to-end marketing and business consultancy operation, including distinct practice groups in brand development, business strategy, research and analytics, creative, content, awards, digital, social, experiential and activation, partnership and integration, fashion, influencer, and paid media.

With offices in Los Angeles, New York, Nashville, Miami, and London, R&C PMK is part of the Octagon Sports and Entertainment Network.

For more information, follow us on Twitter and Instagram @randcpmk.