Sun Day Red Launch

The Challenge

R&CPMK was asked to create a memorable launch event for the release of Tiger Wood’s partnership with Taylor Made with his new golf apparel line since leaving Nike. The launch was to serve as a tent-pole event to kick-off the Genesis Open and showcase to press the products and campaign. Taylor Made asked us to ideate and execute innovative ways to display the products, develop a run of show for the stage announcement and curate a premium experience for invited guests ranging from media and influencers along with friend’s of Tiger as well.


Media Outlets in Attendance


Video Views in Under 24 Hours


Web Site Visits

The solution

We scouted and secured the venue for the client as well as designing and building unique product displays that turned upon the reveal moment. With their partnership, we crafted a run of show with the on-site director to call the show from start to finish including technical cues from lighting, video, and audio. On top of that, we also designed the event space and managed the vendors leading up to the event and on-site. We were able to pivot to all last-minute requests and execute up to their last-minute requests and add-on’s. In addition, we were able to pivot to last minute requests and adjustments by adding additional product displays, a secondary LED wall to showcase content as well as adjusting to the requests to existing builds within hours of going live.

The impact

We secured 125 media outlets in attendance more than half comprised of lifestyle and business press, which exceeded our remit. Some media outlets included New York Times, Wall Street Journal, Bloomberg, CNBC, Golf Digest, ESPN, and The Hollywood Reporter. Overnight we received a global media response which has been very positive. Influencers in attendance in attendance included, Jacques Slade, Claire Rogers, Gabby Herzig, Jordan Rogers, and Fore Play Podcast.