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MOVING ON UP.  Read the full Variety article  Rogers & Cowan and PMK*BNC, today announced the elevation of Craig Greiwe to Chief Strategy & Transformation Officer (CSTO), Rogers & Cowan/PMK. In the role, Greiwe will oversee three distinct practice groups for the agency, which include Research & Insights, and Strategy & Transformation. Greiwe will also manage Greenhouse, R&C/PMK’s

BLURRED LINES. Today the lines between paid media (ads) and earned media (editorial coverage) are all but erased, with an increasing number of PR firms crossing into territory once commanded solely by ad agencies. Traditional creative shops have been threatened by the incursion of everything from in-house agencies to consultancies and specialty shops focused on

The Merger of Hollywood’s Two Largest Public Relations, Creative Communications and Marketing Agencies Solidifies their Position as the Preeminent Integrated Marketing and Communications Agency Globally. The Merger of Hollywood’s Two Largest Public Relations, Creative Communications and Marketing Agencies Solidifies their Position as the Preeminent Integrated Marketing and Communications Agency Globally The Unprecedented Collection of Talent, Content Creators,