Content Caviar | Jan. ’24

This month, Content Caviar shows us what is to come for streaming and consumers. We will learn what streaming platform is providing viewership data on what we are watching.

When it comes to sports we learn where some sports rights are getting new homes within streaming platforms. We also learn consumers are also moving over to FAST platforms and causing brands to feel assured with integration opportunities, find out what platforms these are.

And last but not least, as consumers are on streaming platforms, streamers are turning product placement into purchase opportunities for retailers. Meaning you will soon find yourself shopping from your favorite tv shows.