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We’re not just storytellers, we’re CULTURE tellers.
For over 70 years, we have been disrupting the marketplace—driving cultural relevance and engagement for talent, brands, and content creators throughout the world of entertainment, lifestyle, sports, influence, and popular culture. We represent 400+ of the world’s most prominent and influential talent and create distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.
Brand Integration
We leverage our proprietary technology, UpstreamPop, where audience-first media intelligence meets unprecedented access to creators of the most popular content across all platforms.
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Representation
We are strategic partners to 400+ iconic talent in film, television, music, comedy, and sports and have led communications for some of the most notable media and entertainment brands.
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- Brand Integration
- Communications
- Multicultural
- Partnerships & Activations
- Strategy Insights & Analytics
- Talent & Influencer Marketing
- The Creative Studio


Created A Phenomenon with Boozy Whipped Cream and Cardi B

Grey Goose For Emily In Paris Season 3

Black Panther: Wakanda Forever Partnership

Thursday Night Football with Prime

Everyone Needs a Cold Brew

Merge Mansion ft. Pedro Pascal

2023 Color Trends & Color of the Year

Oscars 2023

Establishing Playstation at the Nexus of Entertainment & Culture

World Eat For Good Day 2023 #KnorrDareToTry

The Remaking of Classic Brand Esprit

Using Trending Content to Establish Cisco as the Go-To Tech Provider

Spotlighting Up & Coming Content for Apple TV+

Wear That Feeling with Pete Davidson

A Tribute to Hank Aaron at the Community Corner

Kiya & the Kimoja Heroes Launch Campaign

DRIVEN: A Latinx Artist Celebration
