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Brand Integration drives recall, affinity, and purchase intent.
We’ve built scalable integration programs for our clients for over 25 years. Our specialty is connecting clients in real time with content opportunities across the entertainment ecosystem and aligning with brand-specific audience profiles. From narrative-enhancing product placements to strategic promotional partnerships, we excel in the art and science of effective brand integration.

Brand Integration services

  • Product Placement “Propping”
  • Paid Integrations
  • Promotions
  • Entertainment Partnerships
  • Placement Evaluation & Measurement
  • Amplification

NESTLE TOLL HOUSE

Brand Integration in Christmas in Evergreen

Upstream Pop

The most powerful end-to-end technology platform for brand integration and entertainment partnerships.
We leverage our proprietary technology, UpstreamPOP, aligning audience-first media intelligence with unparalleled access to the creators of the world’s most popular content across all platforms.
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