The Challenge

Hasbro tasked R&CPMK to create widespread consumer and media attention for the NERFBALL launch through coverage across diverse online/print, broadcast and social outlets. We were also challenged to secure journalists to attend and cover the NERFBALL — Battle in the Bubble exhibition game, which took place in Bradenton, Florida, a tough press market. Additionally, Hasbro asked us to land a media exclusive with a top-tier business publication for an all day, in-person interview with several Hasbro and NERF executives at Hasbro’s HQ in Rhode Island.


Unique Placements


Media Impressions


Online Syndications from Business Wire

The solution

R&CPMK successfully brought NERFBALL to market through a strategic PR launch campaign that resulted in meaningful coverage across diverse outlets. We built a media list that covered all relevant beats for the big launch: sports, entertainment, celebrity, mainstream, men’s & women’s lifestyle, technology/digital, regional, licensing, location-based entertainment, toy & game and photos. For the on-site press, we treated them as VIPs through all-expense paid trips, gifting them mailers and welcome packs and hosting/mingling with them throughout the trip. We developed relationships with journalists, which resulted in multiple, positive pieces of coverage from all and excitement to work with us again on future NERF coverage. Aside from on-site media, we landed an exclusive with Forbes and pre-brief stories with other outlets like CNET.

The impact

We landed widespread coverage in Forbes, CNET, People, Screen Rant, Sportskeeda, The Verge, FanSided, BroBible, Pop Culture, Gear Patrol, Hollywood Life, TooFab, GamingDeputy, Digiday, KTLA, Ubergizmo, The Toybook, and dozens more.