Multi-Tier Partnership to Include Brand Conceptualization, Strategy, Content Creation, Launch and Execution Support of CircleAround Media Brand and Website
CircleAround to Serve as First For-Profit Subsidiary of a Major Non-Profit Organization
Verizon and Shutterstock Join as Founding Partners of CircleAround
Rogers & Cowan PMK (R&CPMK), the preeminent integrated marketing and communications agency in global entertainment, and One GS Media (OGSM), the wholly owned new subsidiary of Girl Scouts USA (GSUSA), today announced a multi-tier partnership, in which R&CPMK’s Strategy and Transformation division will launch One GS Media’s ground-breaking new media brand and online platform CircleAround.
Designed to meet the needs of today’s women, CircleAround will present compelling, inspiring and trusted content for women, grounded in the values all women share.
Central to the partnership, Rogers & Cowan PMK will provide comprehensive brand conceptualization, strategy, content creation, communications, launch and execution support to create and amplify opportunities for CircleAround and OGSM. In addition, R&CPMK will collaborate with One GS Media, on revenue generating sponsorship and partnership opportunities for CircleAround.
“We are proud to be disrupting the media space for women and ensuring our adult alums and women in general have content relevant to them.” said Sapreet Kaur Saluja, Chief Strategic Partnerships and New Ventures Officer, Girl Scouts of the USA. “CircleAround fills the current gap in the marketplace by providing a one-stop destination for content rooted in usefulness with a holistic approach that’s inclusive of the diversity of perspectives and interests of our readers.”
“Girl Scouts of the USA is one of the most trusted and respected brands in the world, and CircleAround is a transformative extension that will help this iconic organization continue to engage with women of all ages,” said Craig Greiwe, Chief Strategy and Transformation Officer, Rogers & Cowan PMK. “We’re thrilled to partner with One GS Media on this new media platform, and harness our expertise in brand building, marketing and communications to help the organization grow in new ways, and drive additional revenue through advertising and partnerships with strategic partners that share the mission of supporting and empowering women.”
Launching in July of 2020, the website will regularly feature new and uniquely curated content tailored for women with specific messages of commonality, positivity and inclusivity. CircleAround content pieces will also discuss Wellness, Work, Money, Parenting, Relationships, and News.
Original content in the form of articles, long and short form blogs, videos, podcasts, and sliding galleries will be centered on usefulness and holistic viewpoints, from multiple perspectives. In addition, the platform will include personal stories from prominent and influential individuals, as well as everyday women.
Verizon Business and Shutterstock will serve as Founding Partners of CircleAround. Formal partnership details will be released in the coming days, with additional media and signature partners set to be announced in the coming weeks.
CircleAround is operated by a wholly owned for-profit subsidiary of Girl Scouts of the USA. Revenue is generated through partners who advertise on the site. Revenue distributions are then made to GSUSA so they can further their mission to build girls of courage, confidence and character who make the world a better place.
For more information about CircleAround, click here.
About Rogers & Cowan PMK:
Rogers & Cowan PMK is the preeminent integrated marketing and communications agency in global entertainment. The agency represents more than 500 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.
As the industry leader in brand PR and Marketing, the agency has a full end-to-end marketing and business consultancy operation, including distinct practice groups in brand development, business strategy, research and analytics, creative, content, awards, digital, social, experiential and activation, partnership and integration, fashion, influencer, and paid media.
With offices in Los Angeles, New York, Nashville, Miami, and London, R&CPMK is part of the Octagon Sports and Entertainment Network.
About CircleAround:
CircleAround is a content media site where women come together to find community & content that supports, informs, and inspires them wherever they’re at in their life’s journey. CircleAround uniquely fills the gap in content for women by offering true utility and taking a holistic approach, encompassing the diversity of perspectives & needs of our readers. As a wholly-owned subsidiary of Girl Scouts of the USA, CircleAround is rooted in Girl Scouts values and supports the Girl Scouts mission of developing girls of courage, confidence and character who make the world a better place.
–R&CPMK–