TONY AWARDS SELECT R&CPMK TO LEAD COMMUNICATIONS AND PUBLICTY EFFORTS FOR THE ICONIC AWARDS SHOW AND CELEBRATION OF THEATRE
R&CPMK to Oversee Pre-Event Publicity, Red Carpet Events, On-Site Media Relations, Credentialing, and More
LOS ANGELES/NEW YORK – April 9, 2024 – The American Theatre Wing’s Tony Awards todayannounced R&CPMK as communications and publicity agency of record for the iconic annual awards show. R&CPMK will lead all PR and media relations efforts, including pre-event publicity, red carpet events, on-site media relations, and more across the 77th annual Tony Awards.
The Antoinette Perry “Tony” Awards, which was founded by The American Theatre Wing in 1947, are bestowed annually on theatre professionals for distinguished achievement on Broadway. The Tony is one of the most coveted awards in the entertainment industry, and the annual telecast – the night America watches Broadway – is considered one of the most prestigious programs on television.
As the preeminent integrated marketing and communications agency in global entertainment, R&CPMK has a long and proud history of managing entertainment’s most recognized and heralded awards shows and red-carpet events. This year alone, the agency has surrounded the awards season calendar, handling event PR and communications for a broad collection of premier events across film, TV, music, and beyond. Events and clients include, The GRAMMY Awards, The BAFTA North America Tea Party, Variety’s Hitmakers Brunch, The Elton John AIDS Foundation Academy Awards Viewing Party, the Costume Designers Guild Awards, and more.
The 77th Annual Tony Awards will take place at The David H. Koch Theatre, at Lincoln Center in New York City, on Sunday, June 16. The show will be broadcast live on CBS.
To learn more about the Tony Awards, click here.
ABOUT THE TONY AWARDS
The American Theatre Wing’s Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Lauren Reid is Chair and Charlotte St. Martin is President. At the American Theatre Wing, Emilio Sosa is Chair and Heather A. Hitchens is President & CEO.
ABOUT R&CPMK:
R&CPMK is a creative marketing and communications agency focused on connecting clients with consumers through the world of entertainment, lifestyle, sports, influence, and popular culture. The agency represents more than 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.
With our unique position, and the insight to know what to do with it, we bring a depth of skill and relationships in key practices areas: Brand Communication & Strategy, Brand Integration, Experiential, Sponsorship Consulting, Content, & Creative, Multicultural/D&I, Influencer & Talent Procurement, Strategic Insights & Analytics and Talent Representation.