Prime Video

Thursday Night​ Football with Prime

The Challenge

To celebrate the beginning of an 11-year deal as the exclusive provider of Thursday Night Football.


Earned Media Impressions


Earned Media Value


Earned Placements

The solution

Prime Video enlisted R&CPMK’s support in creating a truly unique star-studded, multi-sensory experience to kick off the 2022 season in Los Angeles. Work included earned media relations, event production and engaging comedy client Rob Riggle to attend.​

The impact

Thursday Night Football was brought to life for press, influencers and fans, including Prime Members with an exclusive TNF themed ‘money-can’t-buy’ experience to highlight the continued growing value of Prime.