Earned Media Placements
We captured photo and video content with Damson on the Friday of race weekend which our team utilized to secure photo placement coverage in top tier lifestyle and entertainment outlets. Damson’s IG Reel, which showcased his time with Heineken at F1 Miami, has garnered 1M+ views and over 137K likes to date with positive follower engagement.
We also contracted actress Hayley Law and content creator Jack Cook on a barter basis, and captured social content with them throughout the duration of race weekend to provide their followers with a BTS look into their time with Heineken.
All social content from our talent and influencer partners, which was captured in partnership with creative agency Race Service, garnered impressive follower engagement and excitement for what Heineken was doing on the ground in Miami.