Establishing Playstation at the Nexus of Entertainment & Culture

The Challenge

PlayStation sought out an always on, barter-based program with the Brand Integration team to help establish themselves at the nexus of entertainment and culture to generate brand visibility, enhance consumer awareness, and drive purchase intent. One of the projects they were most interested in targeting for brand exposure was Ted Lasso.

50 Sec

Of Exposure


Active Placement


Media Value

The solution

We developed an always-on product placement program to generate integrations across film, linear TV, and streaming for PlayStation. Through our network of production contacts, our team secured an unpaid integration on season 3 of Ted Lasso in a pivotal scene with primary characters Colin Hughes (Billy Harris) & Isaac McAdoo (Kola Bokinni).

The impact

The impact is most reflected in the capturing of wide audience visibility (Impressions) within one of the most popular, buzz-worthy TV series of recent. The total value delivered in this exposure, and other hero moments achieved to date in our programming, further serves to help our clients reinforce the need for brand integration to internal stakeholders.