- Augmented reality timeline of Hank Aaron’s life on and off the field, including historic archival footage and photographs
- Virtual home run experience, where fans got to take a few swings for themselves
- Stadium gif station, where fans posed at Truist Park home plate
- Authentic Hank Aaron memorabilia display
- Customized Braves hats and other giveaways
- Pledge station, encouraging fans to honor Hank and “Keep Swinging” for their communities
Fan, industry, and client reaction was so positive that the original 10 day pop-up was extended for two additional homestand phases, and into the playoffs.