A Tribute to Hank Aaron at the Community Corner

The Challenge

On behalf of Truist, we ideated and created a tribute space that honored the late baseball legend, Hank Aaron.


Fans Engaged


Days Activated


Positive Sentiment

The solution

The tribute space included:

  • Augmented reality timeline of Hank Aaron’s life on and off the field, including historic archival footage and photographs
  • Virtual home run experience, where fans got to take a few swings for themselves
  • Stadium gif station, where fans posed at Truist Park home plate
  • Authentic Hank Aaron memorabilia display
  • Customized Braves hats and other giveaways
  • Pledge station, encouraging fans to honor Hank and “Keep Swinging” for their communities

The impact

The goal of the space was to generate positive brand impressions, highlight Truist and Hank Aaron’s shared commitment to community, and inspire fans by showcasing the accomplishments of the Braves legend, who passed in January of 2021. The Community Corner space was featured within the Battery, the entertainment district surrounding the Braves home and Truist namesake field, Truist Park.

Fan, industry, and client reaction was so positive that the original 10 day pop-up was extended for two additional homestand phases, and into the playoffs.