Total Media Placements
Social Media Impressions
Celebrity Talent and Influencers Procured
We began in October with an influencer-led ‘Get Ready With Me’ and ‘Get This Look’ Halloween costume-related content campaign; followed by the first shopping event hosted by Galore Magazine + Charlotte D’Alessio; the second shopping event hosted by Emma Brooks & Zack Lugo; a high-profile launch event with Zoey Deutch, Rumer Willis, Scout Willis, and Ava Philippe, alongside other notable attendees and a live performance by Del Water Gap; and the quarter culminated with a third shopping event hosted by Lily Easton.
To maximize exposure, we took a two-phased approach to earned media, announcing the pop-up in national, local and trade media to bring awareness to ESPRIT’s return to US retail. Subsequently, we amplified the launch event with celebrity and influencer attendance in entertainment media to position ESPRIT as the place to be.