RED STRIPE
Bob Marley: One Love
The Challenge
Identify and secure organic integration opportunities for the Heineken USA portfolio of brands in feature films the reach a global audience.
$2.5M
Media Value
24 to 1
ROI
The solution
R&CPMK worked directly with the filmmakers of Bob Marley: One Love to provide period appropriate Red Stripe and Heineken product for use throughout the film.
Red Stripe received a verbal mention from Bob Marley along with prominent exposure in two scenes featuring the band as they recorded their hit songs “Jammin” and “Natural Mystic.”