Bob Marley: One Love

The Challenge

Identify and secure organic integration opportunities for the Heineken USA portfolio of brands in feature films the reach a global audience.


Media Value

24 to 1


The solution

R&CPMK worked directly with the filmmakers of Bob Marley: One Love to provide period appropriate Red Stripe and Heineken product for use throughout the film. Red Stripe received a verbal mention from Bob Marley along with prominent exposure in two scenes featuring the band as they recorded their hit songs “Jammin” and “Natural Mystic.”

The impact