Erika Nitz is an exceptional professional with over 15 years of experience in celebrity and influencer partnerships, as well as entertainment marketing. Currently serving as the Account Director, Celebrity & Talent, she plays a pivotal role in all aspects of these partnerships, from talent ideation to negotiation and campaign execution. Erika’s expertise in this client-facing role has been invaluable in driving successful collaborations.
As a visionary strategist, Erika has consistently demonstrated her ability to create, manage, and activate comprehensive talent and entertainment programs. Her extensive industry relationships and adeptness at working collaboratively across departments have been key to her achievements. Erika’s exceptional project management skills have allowed her to orchestrate complex initiatives within budget constraints, leading to remarkable outcomes. Her unwavering passion for her work has been recognized through numerous awards and invitations to speak at industry events.
With Erika’s wealth of experience and dedication to her craft, she continues to shape the landscape of celebrity and influencer partnerships while leaving an indelible mark in the world of entertainment marketing.
Project I am Proud of
I had the honor of being involved in the casting process for the Avocados From Mexico Super Bowl commercial in 2023, where we selected the talented Anna Faris for the role. As a long-time fan of Anna, dating back to her hilarious performance in “Just Friends” alongside Ryan Reynolds, I was thrilled to see her bring her comedic prowess to the character of Eve in the Garden of Eden. Witnessing our collective efforts come to life with over 1 Billion impressions was truly exhilarating!
The Avocados From Mexico commercial featuring Anna Faris was a testament to the power of collaboration and the magic that unfolds when exceptional talent aligns with a compelling concept. It was an unforgettable moment, and I feel privileged to have played a role in bringing this entertaining advertisement to life.
Favorite Memory Here
In a whirlwind turn of events, I received an unexpected call from the talent’s lawyer at 8pm ET on a seemingly ordinary Tuesday. The news was both thrilling and daunting – the talent had 2 hours available that Thursday on the West Coast to record the deliverables. What’s more, we hadn’t even finalized the deal points yet! In less than 36 hours, my team and I embarked on a mad scramble to make the impossible possible.
Despite the challenges, we were fueled by unwavering support from both our teammates and the client. It was a collective effort, driven by determination and a shared belief in our capabilities. The experience served as a powerful reminder of the remarkable things that can be achieved when a dedicated team comes together in the face of adversity. We overcame obstacles, embraced the pressure, and ultimately delivered outstanding results. It was a moment of triumph that will forever be etched in my memory.
Best Piece of Advice I've received
“Trust your instincts.” These simple yet empowering words became my guiding light whenever doubt crept into my decision-making process. A trusted colleague, always by my side, consistently reminded me that my intuition was a reliable compass. I am forever grateful for this colleague who shared their wisdom; their belief in my instincts remains a cherished reminder that intuition can be a guiding force, leading us to remarkable outcomes and personal growth.
My Advice for Someone Just Starting Out
Gain as much experience in every avenue of the business as you can. I assure you; these experiences will come full circle. For example, my humble beginnings at a record company led me to volunteer at a recording studio. This previous experience has allowed me to feel completely at home in a studio for a current voice over campaign.
R&CPMK is
Innovative
Collaborative
Creative
Seasoned
Dynamic