APPLE TV+
Spotlighting Up & Coming Content for Apple TV+
The Challenge
Amplify multiple Apple TV+; projects ranging from film to documentary series to drama series with strategic and thoughtful press opportunities to engage media, and effectively utilize the talent available, as well as spotlight the importance of the projects for Apple TV+;.
2 of 4
Projects Secured Variety Cover Piece
103B+
Impressions
149M+
Ad Equivalency
The solution
- Manage press for premiere events in Los Angeles with talent and media partners
- Handled series announcements, trailer releases, and placed exclusive assets, including clips
- Press outreach and managing talent relations
- Secure talent appearances with top-tier media outlets across broadcast, radio, print, and online
- Monitoring and reporting press breaks
The impact
The films received extensive press coverage, leading up to the premiere and after from top-tier outlets. We hosted multiple global press days with interviews including high-profile sit-down interviews.