Over the last 10 years, our world has undergone a massive, digital revolution. It’s impacted commerce, marketing, entertainment, and daily life. But underneath all of the digital content that we consume, even the websites and apps that we frequent, there is some foundational infrastructure that makes it all possible.

And soon, that entire infrastructure could change.

That’s because the world of 5G connection is coming soon—and when it gets here, it’s going to make the last decade look like a mere warm-up act.

That may sound like hyperbole, but it’s really not. When the 5G revolution gets here, it’s going to overhaul communications, commerce, and entertainment, all while adding trillions of dollars in economic value.

So why aren’t more people talking about it?

There are a number of reasons but mostly it’s about branding. After all, 5G is an infrastructure technology at heart, and it’s simply hard to get people emotionally invested in it—no matter how much it’s poised to change their life. The companies that are rolling out 5G have to figure out a way not just to help consumers understand this new technology and its implications but also to care.

To be sure, there are some big perks to 5G connections—including not just speed but also accessibility. The challenge we face now is turning those perks into a story that will really resonate with everyday Internet users, truly getting them excited about the next digital revolution.

We wrote all about this in considerable detail in a new article for Cynopsis. We invite you to read it today; it’ll help explain not just what 5G is and why it matters but also what the branding efforts need to look like.