Branding

THE ART OF BRAND PARTNERSHIPS. Advertising and marketing are both industries that have long relied upon storytelling—and in today’s digital world, that has never been more important or true. With that in mind, big brands, in particular, are constantly looking for ways to remain relevant and top-of-mind with consumers.  And one of the best ways …

Why Big Brands Want to Partner with Artists Read More »

BUILDING THE BRAND.MAKING THE MUSIC. Music and the artistry that it involves is powerful—and today, more than ever before, brands have been using music as they seek to create an emotional connection with their targeted consumer base.   In order to appeal to individual demographics, brands are seeking to formulate experiences that inspire, promote passion …

Building a Successful Brand Partnership: 4 Ways to Create Alignment Read More »

CHANGING THE SPORTS GAME. In recent years, esports has grown into a worldwide entertainment phenomenon. For those who are unfamiliar, esports is essentially a multiplayer video game, played competitively and for the benefit of a spectator audience. Most of the time, esports competitions are handled by professional gamers. The audience, meanwhile, may stream the action …

HOW ESPORTS REPRESENTS NEW OPPORTUNITIES FOR BRANDS Read More »