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BLURRED LINES. Today the lines between paid media (ads) and earned media (editorial coverage) are all but erased, with an increasing number of PR firms crossing into territory once commanded solely by ad agencies. Traditional creative shops have been threatened by the incursion of everything from in-house agencies to consultancies and specialty shops focused on …

PR is emerging as the latest threat to ad agencies’ grip on creative. Read More »

The Merger of Hollywood’s Two Largest Public Relations, Creative Communications and Marketing Agencies Solidifies their Position as the Preeminent Integrated Marketing and Communications Agency Globally. The Merger of Hollywood’s Two Largest Public Relations, Creative Communications and Marketing Agencies Solidifies their Position as the Preeminent Integrated Marketing and Communications Agency Globally The Unprecedented Collection of Talent, Content Creators, …

Industry Leading Public Relations, Entertainment Communications And Brand Marketing Agencies Rogers & Cowan And PMK*BNC To Merge Read More »