In the news

Our Own Internship Partnership

OUR OWN PARTNERS WITH R&CPMK TO PROVIDE CAREER PATHWAYS IN THE ENTERTAINMENT INDUSTRY TO STUDENTS THROUGH INTERNSHIP PROGRAM OUR OWN has partnered with R&CPMK to offer a unique summer internship experience for college students. The paid internship program aims to provide college students from under-resourced communities with opportunities to learn and advance in the marketing, advertising,

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The Work That Made Me: Meilani Weiss

Meilani Weiss, executive vice president of brand integration and content partnerships at R&CPMK on E.T., her first professional project and working with Netflix and Paramount A brand integration and marketing expert, Meilani specialises in connecting media platforms and content creators with brands to build successful entertainment marketing partnerships.  Seasoned in developing organic product placements for a

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Brink Selects R&CPMK to Help Enhance Voting Equity & Accessibility Throughout the United States

R&CPMK To Lead Communications for Brink’s 2022 Midterm Election Efforts and Accessibility-Focused Voting App LOS ANGELES – November 7, 2022 – R&CPMK today announced that it has been selected by Brink, the leading election guide and voter accessibility tool, to guide communications efforts for the brand surrounding the 2022 U.S. midterm and future election efforts,

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Matchroom Boxing Appoints R&CPMK as Agency of Record for Entertainment Media

R&CPMK to Manage Entertainment Communications and Drive Brand Publicity for Matchroom Across U.S. and North America NEW YORK / ESSEX – November 2, 2022 – R&CPMK today announced that it has been selected by Matchroom Boxing to drive entertainment communications and amplify brand visibility for the leading boxing promoter, as well as support overarching publicity

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R&CPMK Expands London Talent PR Team with Addition of MK Crooke as Account Director

Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing

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How Crunchyroll, Hasbro, and Mastercard Tap Fandoms

R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows

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R&CPMK and MediaBrands Launch “UpstreamPop”

The Most Powerful End-To-End Technology Platform for Brand Integrations and Partnerships in Entertainment UpstreamPOP to Harness Mediabrands’ Unparalleled Audience and Consumer Intelligence with R&CPMK’s Unrivaled Relationships Across the Entertainment Industry Groundbreaking Platform to Create Best-In-Class Connections Between Brands, Content Creators, and Media Platforms LOS ANGELES – June 30, 2022 – Rogers & Cowan PMK (R&CPMK)

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How Hilton, Barefoot Wines and Target Rise Above to Embrace Diversity and Inclusion

FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind

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Brand Integrations Offer a Better Way to Get in Front of Streaming TV Audiences

Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an

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