R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows …
How Crunchyroll, Hasbro, and Mastercard Tap Fandoms Read More »
FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind …
How Hilton, Barefoot Wines and Target Rise Above to Embrace Diversity and Inclusion Read More »
Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an …
Brand Integrations Offer a Better Way to Get in Front of Streaming TV Audiences Read More »
To view the PRovoke News article, click here. “We’re going to see brands being much smarter and have much deeper associations with fewer audiences and fewer festivals and making the best of it,” said R&CPMK CEO Mark Owens. As CEO of Rogers & Cowan PMK, Mark Owens oversees management of the global firm’s client roster, …
Meilani Weiss, R&CPMK’s EVP of Brand Integrations, shares the importance of strategic placement in her new op-ed piece for Media Post. To view the article, click here. Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial …
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever Read More »
R&CPMK’S EVP OF STRATEGIC INSIGHTS & ANALYTICS, MIKE FEIN, SHARES HIS INSIGHT WITH PRWEEK, ON THE REACH OF K-POP, ABILITY OF ARTISTS & THEIR TEAMS TO INFLUENCE CULTURE, AND THE STRENGTH OF K-POP FAN BASES Here’s what he had to say: It’s the fan bases that make all the difference, according to Michael Fein, EVP …
K-Pop Groups: The Next Great Brand Collaboration Read More »
R&CPMK’S SVP OF BRAND GROWTH SCOT WEINTRAUB, AND THE HARRIS POLL CEO WILL JOHNSON, OFFER BRAND MARKERTERS THREE NEW WAYS BRANDS CAN LEVERAGE NFTS TO CREATE CONSUMER VALUE. To read the full Ad Age article, click here: Everyone is trying to figure out what to do about non-fungible tokens (NFTs). These modern tools, born out …
Ready for your monthly serving of Culture Soup? This month’s edition of “Culture Soup” from R&CPMK’s Multicultural Team includes: Suni Lee’s historic debut in Tokyo Sesame Street showing off their LGBTQ+ pride The need for more diverse leadership in music Keith Sweat & Bobby Brown face off in the next Verzuz Battle And much more ABOUT …
https://vimeo.com/582247017Another edition of R&CPMK #StatSnacks coming your way This month, R&CPMK EVP Mike Fein highlights and covers trends in: Entertainment Power Stats Creating Campaigns for Travelers The emergence of contactless payment The power of AR for shoppers The success of Disney’s acquisition of Marvel And so much more Click below to download the full “Stat Snacks” …
R&CPMK Vice President of Consulting Rob Twiddy shares his insight with AdAge, on how agencies can help brands design successful strategies in esports and gaming to reach core audiences. In addition, Twiddy highlights some of R&CPMK’s high-profile work in the category with clients Mastercard and Cisco. Here’s what he had to say: Esports has the …
AGENCIES ARE BUILDING ESPORTS AND GAMING STRATEGIES—WHAT MARKETERS NEED TO KNOW Read More »
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