LIVE AND VIRTUAL OPPORTUNITIES FOR BRANDS TO PLUG INTO AS MUSIC ROARS BACK TO LIFE Mike Dunn, EVP of Music and Entertainment at R&CPMK, recently wrote a piece for Campaign US sharing his insight on what the music landscape will look like post pandemic, and how brands can seize the moment. As an expert in …
It’s Time for Brands to Meet Fans at Music Moments Read More »
Ready for your monthly serving of Culture Soup? This month’s edition of “Culture Soup” from R&CPMK’s Multicultural Team includes: Diving into the box office hit In the Heights Adding LGBTQ+ roles in the Gossip Girl reboot Simone Biles further cementing her position as the GOAT leading into the Tokyo Olympics And much more ABOUT CULTURE …
It’s time for another helping of R&CPMK #StatSnacks This month, R&CPMK EVP Mike Fein highlights and covers trends in: Creators Take Control Music Discovery We Already Made Gen Z Mistakes The hit that was the Friends TV Reunion The boom in #InfluencerMarketing, How consumers plan to #RevengeShop throughout 2021 And so much more Click below …
Emma Shuldham, Managing Director of ITB Worldwide, shares her views on which influencers brands should focus on in 2021 and how they can play a role in combating misinformation. “An increasing movement towards conscious and inconspicuous consumerism means people are buying less and investing with more consideration. Flashy, excessive displays of wealth and gleeful unboxing …
Which Influencers Should Brands Focus on in 2021? Those Who Combat Misinformation Read More »
BY STEPHEN MACAIS, EXECUTIVE VICE PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS There is no better time to learn about what drives Hispanic and Latin American consumers, and appreciate the complexities embedded in the DNA of this community, than Hispanic Heritage Month….or is it Latinx Heritage Month? Latino Heritage Month? Latin@? That’s a dynamic conversation with …
BEYOND HISPANIC HERITAGE MONTH: UNDERSTANDING THE LATINX CONSUMER Read More »
BY MEILANI WEISS, EVP BRAND INTEGRATION THE 2020 EMMY AWARDS BROADCAST LIVE—NOT PRE-RECORDED—ON SUNDAY, SEPTEMBER 20, FROM THE STAPLES CENTER IN LOS ANGELES AND NOMINEES’ HOMES AROUND THE WORLD. The energy will certainly be different, with host Jimmy Kimmel at the Staples Center with the crew and very few special guests at the venue, and …
HOW WILL THE EMMY AWARDS LOOK DIFFERENT IN 2020? Read More »
‘TIS THE SEASON This year’s holiday season will look like any other. Not long after coronavirus shutdowns began, consumers began searching for holiday gifts. Brands that have shown a fluid and compassionate response to the current climate are already seeing sentiment scores shoot up. It is imperative for brands to have the right tools in …
2020 HOLIDAY GUIDE FOR ENTERTAINMENT & CULTURE TRENDS Read More »
Article by Craig Greiwe, CTSO, R&CPMK Craig Greiwe, Chief Strategy Officer, Rogers & Cowan PMK, shares his insight on how understanding historical societal change surrounding global crisis will help the country and the world navigate through the COVID-19 Pandemic. Understanding “The Six Stages Of Societal Change” Surrounding Global Crisis Will Help The Country Navigate Its Way …
Article by Craig Greiwe, Chief Strategy & Transformation Officer, R&CPMK READ FULL ARTICLE If brands try to answer one simple question—what does my audience need?—business and profits will follow In his latest Ad Age opinion piece Craig Greiwe shares his thoughts and three step process on how marketers and brands should shift perspective and focus …
The New Golden Rule in Marketing (Spoiler: It’s Not About You) Read More »
READ FULL ARTICLE Featured in the latest Campaign article; Charlotte Hoare, Senior Strategist, Talent and Partnerships and Aaron King, Influencer Director at ITB Worldwide discuss how brands can continue to engage influencer marketing by fostering community. “Engaging with digital talent is an effective way to increase share of voice and relay more personalized brand messaging. The new norms of social distancing …
The New Rules of Influencer Marketing During Uncertainty. Read More »
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