Taylor Swift: The Eras Tour

The Challenge

Taylor Swift has established herself as one of the most influential and successful artists of her generation. Swift has consistently released chart-topping albums, garnered numerous awards, and built a massive fan base worldwide. As such, her tours have become highly anticipated events that attract a diverse range of fans, from teenagers to adults.

We have built a fruitful relationship between Zuhair Murad and Taylor Swift, dressing her for events including the Grammys and AMA’s as far back as 2011. As a result of this deep-rooted relationship, we were invited as one of few designers to create custom looks for Swift’s highly anticipated 2023 stadium tour.


Media Mentions


Media Impressions


Social Media Value

The solution

We helped Zuhair Murad navigate the collaborative creative process, producing two scene-stealing looks that debuted on night 2 of the tour.

The impact

The innovative production values of her show and the emotional connection she shares with her fans has made the tour one of the biggest drivers of cultural conversation this spring.

Affiliation with the tour positions Zuhair Murad as one of the leading designers in the industry, alongside Oscar de la Renta, Roberto Cavalli, Alberta Ferretti and Versace.