The New Rules of Influencer Marketing During Uncertainty.


Featured in the latest Campaign article; Charlotte Hoare, Senior Strategist, Talent and Partnerships and Aaron King, Influencer Director at ITB Worldwide discuss how brands can continue to engage influencer marketing by fostering community.

“Engaging with digital talent is an effective way to increase share of voice and relay more personalized brand messaging. The new norms of social distancing and self-isolation are forcing us to foster a sense of community through digital and empower audiences to become part of the conversation. ” 

“In these uncertain times, we are looking for interactions with both brands and talent that are transparent, authentic and purposeful. Here are some thoughts on how brands can put this into action.” 

  • Remember your core values
  • Make content that lives beyond your feed
  • Experiment with format