Arthur The King

The Challenge

With the release of Arthur the King starring Mark Wahlberg, Simu Liu, Nathalie Emmanuel, and Ali Suliman, Lionsgate tapped R&CPMK’s Multicultural team to promote the film’s upcoming release and authentically integrate it with Latine, Black and AANHPI press outlets.


Pieces of Coverage Secured




Press Activation

The solution

By blending our unique cultural insights and crafting a compelling narrative about Arthur the King, our team seamlessly tapped into our robust network of diverse film journalists, critics, and influencers.

The impact

We generated buzz for the film among multicultural audiences, ensuring that the legendary tale of Arthur had an extensive reach. In addition, we successfully leveraged our canine talent for several heartwarming puppy related moments.