LENOVO
X-1 Fold Tablet “Book of Love”
The Challenge
Showcase the foldable functionality of Lenovo’s X-1 Fold tablet through organic usage in both a professional and personal environment.
8x
Scenes Product Showcased
7Min.+
In Film Exposure
$2.4M+
Media Value
The solution
R&CPMK worked directly with Lenovo and the film’s producers to secure this integration with Henry, a British author played by Sam Claflin. The film follows Henry whose book has flopped in the UK but through the help of a gifted translator who added her own flair, it’s top of the charts in Mexico.
The integration kicks off when Henry is gifted the tablet by his agent as she breaks the news to him about his book. It is then featured throughout the film as Henry uses it for video calls, emails and re-writing his novel with his co-author, Maria.