News and Insights

The Time is Now to Invest in Women’s Sports and Capitalize on its Cultural Impact

By: Serafina Trevino, Analyst, Insights & Analytics, R&CPMK As a former soccer player, I could tell you all about how Mia Hamm, Aly Wagner, or Alex Morgan have influenced the game of soccer. More importantly, I will tell you about how access to these women’s stories, and other female athletes alike, has played an instrumental

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