Meilani Weiss, executive vice president of brand integration and content partnerships at R&CPMK on E.T., her first professional project and working with Netflix and Paramount A brand integration and marketing expert, Meilani specialises in connecting media platforms and content creators with brands to build successful entertainment marketing partnerships. Seasoned in developing organic product placements for a …
Our Insight and Analytics team brings you jammed packed stats for this month’s Stat Snacks. Get some intel on moves released during Memorial Day weekend throughout the years. Find out the stats around this summer’s most anticipated movies. Get the breakdown from interest in the films to who would pay to watch the film. Then …
Each quarter, we aim to bring you a detailed look at what is shifting in content and culture, how these shifts impact your business, and how the power of influencers can be harnessed to make impact online and IRL. In this edition, we explore: The common thread is that people desire to both feel well …
The Power of Influence Quarterly Review Volume 2 Read More »
Take a look at our newly rebranded snackable content series, Culture Soup. Our Multicultural team brings you “Culture Soup”, a comprehensive, data-driven deep dive into culture and entertainment trends, all through a diverse lens. In this month’s series we are seeing a lot of diversity going on in our culture soup review. The representation …
Get the scoop on the latest social platform updates with our Influencer Download Series. We have news updates on Instagram, Lemon8, and TikTok. There is also a new trend you might want to try out this weekend. Along with the dating tip you might want to know.
Get updates from our Stat Snacks segment from sports media rights, sponsorships, gameday advertising, AI updates, and a little AI ad rivalry. Find out the value of sports media rights, find out what some consumers think are appropriate professional sports sponsors. Look at what one streaming platform has up their sleeve this football season. In …
Our President, Brand Marketing, Shirley Hughes joined the Female Quotient in the Equality Lounge at Cannes Lions alongside a collection of industry leaders to talk about long term career success, closing the gender gap, earning equal pay and equality. Check out the whole conversation here.
Our very own Stephen Macias, President Multicultural Marketing & Communications, and Head of Inclusive Diversity, OSEN Worldwide, is on the #LeadWithYourBrand podcast with @jayzenpatria. Celebrating #LGBTQPrideMonth with the PRIDE ON BRAND Collection. Stephen shares his career path and advice for industry professionals. Listen to the conversation here.
From beauty, to toys, to fashion, culture soup has the scope just for you. Representation is being shown in all aspects and we love to see it!
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