News and Insights

Read Full Article Here Featured in the latest Hollywood Reporter article Mark Owens, CEO of Rogers & Cowan/PMK opens up about the recent agency merger and why the timing is perfect, given where the entertainment industry is heading. “The entertainment world is similar to the rest of the world. On one hand there’s the need for

WE’VE GOT ALL THE FEELS. Think about the last time you were perusing Instagram or Facebook and a brand’s post popped up—seemingly speaking to you, addressing something that had just been on your mind, talking to your desires.  Now, consider the action that you took immediately thereafter. Did you click on the ad associated with

CELEBRITIES VS. EVERYONE ELSE. There used to be a time when celebrity advertising was the be-all and end-all strategy in reaching, influencing, and selling to potential customers.  If your brand wanted to sell sports gear, you identified the NFL star who was most likely to connect with your audience, and you signed that guy to

INSIDE OUR OSCARS EXPERIENCE. As a kid, you may have dreamed that one day you’d be invited to stroll down the red carpet at the Academy Awards—but the simple reality is, very few people ever have the opportunity to enter this rarified space. That’s why ITB, a division of Rogers & Cowan,  recently wrote a piece for PR

A DIGITAL REVOLUTION. Over the last 10 years, our world has undergone a massive, digital revolution. It’s impacted commerce, marketing, entertainment, and daily life. But underneath all of the digital content that we consume, even the websites and apps that we frequent, there is some foundational infrastructure that makes it all possible. And soon, that entire