Rogers & Cowan PMK (R&CPMK), the preeminent integrated marketing and communications agency in global entertainment, has been named to Observer’s 2022 list of “Best PR Firms in America” Here’s what Observer had to say: “This bicoastal behemoth both beefed up and spread out in 2021. Its team of 300+ now reps more than 400 clients …
R&CPMK Named to Observer’s “Best PR Firms in America” List 2022 Read More »
R&CPMK’s Co-President of Entertainment, Lindsay Galin, is helping drive an important new inclusion initiative for client Stacy L. Smith, Founder of the Annenberg Inclusion Initiative along with senior leaders across Hollywood. The USC Annenberg Inclusion Initiative is launching a $25K accelerator program for female film students of color. Galin joins executives from Marvel, Universal Music …
To view the PRovoke News article, click here. “We’re going to see brands being much smarter and have much deeper associations with fewer audiences and fewer festivals and making the best of it,” said R&CPMK CEO Mark Owens. As CEO of Rogers & Cowan PMK, Mark Owens oversees management of the global firm’s client roster, …
Meilani Weiss, R&CPMK’s EVP of Brand Integrations, shares the importance of strategic placement in her new op-ed piece for Media Post. To view the article, click here. Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial …
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever Read More »
R&CPMK’S EVP OF STRATEGIC INSIGHTS & ANALYTICS, MIKE FEIN, SHARES HIS INSIGHT WITH PRWEEK, ON THE REACH OF K-POP, ABILITY OF ARTISTS & THEIR TEAMS TO INFLUENCE CULTURE, AND THE STRENGTH OF K-POP FAN BASES Here’s what he had to say: It’s the fan bases that make all the difference, according to Michael Fein, EVP …
K-Pop Groups: The Next Great Brand Collaboration Read More »
R&CPMK’S SVP OF BRAND GROWTH SCOT WEINTRAUB, AND THE HARRIS POLL CEO WILL JOHNSON, OFFER BRAND MARKERTERS THREE NEW WAYS BRANDS CAN LEVERAGE NFTS TO CREATE CONSUMER VALUE. To read the full Ad Age article, click here: Everyone is trying to figure out what to do about non-fungible tokens (NFTs). These modern tools, born out …
ITB Worldwide SVP Michael Jacobson shares his insight with PR Week, on avenues government officials should use when trying to spread health messages. Here’s what he had to say: But the use of a handful of influencers is only one avenue that government officials should use when trying to spread health messages, says Michael Jacobson, …
Will Kids Listen to the Government’s “Influencer Army” and Get Vaccinated? Read More »
R&CPMK to Drive Brand Development and Strategic Communications for Launch of Medibio’s Pioneering Consumer Mental Health App Melbourne, Australia and Minneapolis, MN – July 29, 2021 – Leading health technology company Medibio Limited (ASX: MEB) (OTCPINK: MDBIF), today announced that it has selected R&CPMK, the preeminent integrated marketing and communications agency in global entertainment, media, and …
R&CPMK Vice President of Consulting Rob Twiddy shares his insight with AdAge, on how agencies can help brands design successful strategies in esports and gaming to reach core audiences. In addition, Twiddy highlights some of R&CPMK’s high-profile work in the category with clients Mastercard and Cisco. Here’s what he had to say: Esports has the …
AGENCIES ARE BUILDING ESPORTS AND GAMING STRATEGIES—WHAT MARKETERS NEED TO KNOW Read More »
LIVE AND VIRTUAL OPPORTUNITIES FOR BRANDS TO PLUG INTO AS MUSIC ROARS BACK TO LIFE Mike Dunn, EVP of Music and Entertainment at R&CPMK, recently wrote a piece for Campaign US sharing his insight on what the music landscape will look like post pandemic, and how brands can seize the moment. As an expert in …
It’s Time for Brands to Meet Fans at Music Moments Read More »
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