Insights Archives

Rogers & Cowan PMK Announces Entertainment Leadership Team

ENTERTAINMENT TRAILBLAZERS. Five Agency Trailblazers Promoted to Executive Leadership Positions Under Entertainment Division Chairman Alan Nierob Lindsay Galin and Jeff Raymond Named Co-Presidents Talent. Dennis Dembia and Michael Donkis Appointed Co-Presidents Entertainment & Business Strategy. Marian Koltai-Levine Elevated to President Film, Content & Marketing LOS ANGELES, Calif. / NEW YORK, N.Y. – Tuesday, November 12, …

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Why Big Brands Want to Partner with Artists

News and Insights / By Creative Team

THE ART OF BRAND PARTNERSHIPS. Advertising and marketing are both industries that have long relied upon storytelling—and in today’s digital world, that has never been more important or true. With that in mind, big brands, in particular, are constantly looking for ways to remain relevant and top-of-mind with consumers. And one of the best ways …

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Building a Successful Brand Partnership: 4 Ways to Create Alignment

News and Insights / By Creative Team

BUILDING THE BRAND.MAKING THE MUSIC. Music and the artistry that it involves is powerful—and today, more than ever before, brands have been using music as they seek to create an emotional connection with their targeted consumer base. In order to appeal to individual demographics, brands are seeking to formulate experiences that inspire, promote passion …

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How the Middle Fell Out of Hollywood – THR

News and Insights / By Creative Team

Read Full Article Here Featured in the latest Hollywood Reporter article Mark Owens, CEO of Rogers & Cowan/PMK opens up about the recent agency merger and why the timing is perfect, given where the entertainment industry is heading. “The entertainment world is similar to the rest of the world. On one hand there’s the need for …

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What is Emotional Marketing & Why Is It Important?

News and Insights / By Creative Team

WE’VE GOT ALL THE FEELS. Think about the last time you were perusing Instagram or Facebook and a brand’s post popped up—seemingly speaking to you, addressing something that had just been on your mind, talking to your desires. Now, consider the action that you took immediately thereafter. Did you click on the ad associated with …

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Understanding Influencer Levels and Incorporating Them into Your Strategy

News and Insights / By Creative Team

CELEBRITIES VS. EVERYONE ELSE. There used to be a time when celebrity advertising was the be-all and end-all strategy in reaching, influencing, and selling to potential customers. If your brand wanted to sell sports gear, you identified the NFL star who was most likely to connect with your audience, and you signed that guy to …

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WHAT IT’S REALLY LIKE ON THE OSCARS RED CARPET?

News and Insights / By Creative Team

INSIDE OUR OSCARS EXPERIENCE. As a kid, you may have dreamed that one day you’d be invited to stroll down the red carpet at the Academy Awards—but the simple reality is, very few people ever have the opportunity to enter this rarified space. That’s why ITB, a division of Rogers & Cowan, recently wrote a piece for PR …

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HOW 5G IS GOING TO CHANGE YOUR WORLD

News and Insights / By Creative Team

A DIGITAL REVOLUTION. Over the last 10 years, our world has undergone a massive, digital revolution. It’s impacted commerce, marketing, entertainment, and daily life. But underneath all of the digital content that we consume, even the websites and apps that we frequent, there is some foundational infrastructure that makes it all possible. And soon, that entire …

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HOW ESPORTS REPRESENTS NEW OPPORTUNITIES FOR BRANDS

News and Insights / By Creative Team

CHANGING THE SPORTS GAME. In recent years, esports has grown into a worldwide entertainment phenomenon. For those who are unfamiliar, esports is essentially a multiplayer video game, played competitively and for the benefit of a spectator audience. Most of the time, esports competitions are handled by professional gamers. The audience, meanwhile, may stream the action …

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Insights

Rogers & Cowan PMK Announces Entertainment Leadership Team

Why Big Brands Want to Partner with Artists

Building a Successful Brand Partnership: 4 Ways to Create Alignment

How the Middle Fell Out of Hollywood – THR

What is Emotional Marketing & Why Is It Important?

Understanding Influencer Levels and Incorporating Them into Your Strategy

WHAT IT’S REALLY LIKE ON THE OSCARS RED CARPET?

HOW 5G IS GOING TO CHANGE YOUR WORLD

HOW ESPORTS REPRESENTS NEW OPPORTUNITIES FOR BRANDS

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