News and Insights

R&C PMK to Launch New Multicultural Communications Division to Help Clients Further Reach Diverse and Growing Audiences LOS ANGELES, Calif. – Thursday, March 5, 2020 – Rogers & Cowan PMK announced today that Stephen F. Macias has been named to the newly created position of Executive Vice President Entertainment and Multicultural Practice Lead. In the role, Macias will …

Stephen F. Macias Named Executive Vice President Entertainment and Multicultural Practice, Rogers & Cowan PMK Read More »

KICKING OFF 2020! We are only six days into the new year and we are already making the lists! For the seventh straight year, PRWeek asked employees what factors they considered most important to find the top small, midsize and large agencies, as well as in-house teams. PRWeek’s annual Best Places to Work initiative honors …

PR Week Best Places to Work 2019 Read More »

60 YEARS OF BEST IN TELEVISION. LOS ANGELES, Calif. – December 12, 2019 – Rogers & Cowan/PMK, the preeminent integrated marketing and communications agency in global entertainment, today announced that it has been selected by the Monte-Carlo Television Festival(Festival de Tèlèvision de Monte-Carlo) to lead publicity and media relations efforts, and offer programming counsel on the American continent, …

Monte-Carlo Television Festival Selects Rogers & Cowan/PMK to Provide Publicity, Media Relations and Programming Counsel on the American Continent Read More »

LEADING LADIES OF R&CPMK. Five Senior Executives Promoted to Leadership Positions Under President of Brand Marketing  Shirley Hughes Melissa Schumer Named President, Digital Entertainment, Technology and Gaming Cary Kwok to Serve as Executive Vice President, Digital Entertainment, Technology and Gaming Beth Andrews Promoted to Executive Vice President, Lifestyle Meilani Weiss Elevated to Executive Vice President, Brand …

Rogers & Cowan / PMK Announces Expanded Brand Marketing Leadership Team Read More »

MOVING ON UP.  Read the full Variety article  Rogers & Cowan and PMK*BNC, today announced the elevation of Craig Greiwe to Chief Strategy & Transformation Officer (CSTO), Rogers & Cowan/PMK. In the role, Greiwe will oversee three distinct practice groups for the agency, which include Research & Insights, and Strategy & Transformation. Greiwe will also manage Greenhouse, R&C/PMK’s …

Craig Greiwe Named Chief Strategy, Transformation Officer at Rogers & Cowan/PMK Read More »

BLURRED LINES. Today the lines between paid media (ads) and earned media (editorial coverage) are all but erased, with an increasing number of PR firms crossing into territory once commanded solely by ad agencies. Traditional creative shops have been threatened by the incursion of everything from in-house agencies to consultancies and specialty shops focused on …

PR is emerging as the latest threat to ad agencies’ grip on creative. Read More »